For the first time in nearly two decades, WWE is holding a pay-per-view event in Puerto Rico.
This year’s edition of Backlash will emanate from San Juan on Saturday night. The show is a homecoming for one of the hottest musical artists in the world, with Bad Bunny set to compete in his first WWE singles match. He’s facing Damian Priest in a street fight.
Celebrity involvement has been one of WWE’s biggest strengths over the past few years. The company has done a stellar job of identifying the right celebrities to work with. Instead of relying on tired names from the past, WWE has focused on choosing trendier celebrities who can help bring new eyes to pro wrestling. Bad Bunny, Logan Paul and Pat McAfee have all become more than just “celebrity wrestlers.” They feel like genuine members of the WWE roster at this point. All three have shown an obvious respect for wrestling. This isn’t just an easy paycheck to them—it’s something they’re truly passionate about.
