RARE PHOTOS: Price hikes could create a major problem for aapl stock | Rare Historical Photos

Apple (AAPL) recently raised its prices on its MacBooks and iPads by roughly 16% to 20% in response to its sharply higher memory costs. The move pushed AAPL stock down 6.12% on the day it was announced, although the shares subsequently recovered a significant portion of the loss. Nevertheless, the initial downward move indicates that many investors fear that the price hikes could negatively impact the demand for the company's products. And investment bank Evercore also believes that the move may meaningfully reduce the demand for the tech giant's offerings. If such a scenario materializes, the company's revenue growth could easily decelerate, resulting in a meaningful decline of its share price.

Although AAPL hasn't yet increased the iPhones prices, which typically generate large sales compared to its overall revenue, it will probably make the hikes in September. Such a decision will likely trigger another, large downward move by AAPL stock.