When Walmart approached Gay Pride Apparel founders Sergio Aragon and Jesus Gutierrez to launch an exclusive Pride Month collection this June, it felt like a “full circle” moment for the first-generation Mexican Americans, who have been shopping at the discount big-box store their entire lives.
“My family grew up low-income and Walmart was all we had,” Gutierrez tells The Independent. “If I would’ve seen a Pride display at age nine, it would’ve been so special.”
