The boss of Primark has given an update on whether the budget clothing retailer will soon be going online. It comes as the chain trials a click-and-collect service at selected stores across England and Wales.
However, despite the trial proving a success, George Weston, chief executive of Primark's owner, Associated British Foods, told the Financial Times that a move into home delivery or an expanded ecommerce operation was not on the cards. He said Primark “is and always has been a high street retailer” and the idea Covid-19 had caused a permanent shift to online shopping was merely “a nice hypothesis”.
Mr Weston told the FT that selling online would harm Primark's profit margin. “At our price points and our basket sizes [online] doesn’t just take some of the margin, it takes all of it,” he said.
