Private Internet Access (PIA) is a fifteen-year veteran of the VPN industry, and has carved out a niche as a privacy-focused VPN with tons of customization. Tech vets and power users will appreciate this, certainly, but PIA also nails the basics, making it a solid pick for beginners.
Admittedly, PIA isn't as feature-rich as its closest competitors, and can't keep up with the likes of NordVPN and Surfshark when it comes to releasing new, innovative tools. It's still one of the cheaper VPNs on the market, though, with a 3-year plan coming in at just $2.03 per month.