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Birmingham Post
Birmingham Post
Business
Andrew Arthur

EXPLAINED: Procook reports weaker christmas sales and downgrades profits | Vintage Vibes

Bosses at kitchenware brand ProCook have revised down profit forecasts after a “weaker” than anticipated sales in the run-up to Christmas and rising operating costs.

The Gloucestershire firm, which listed on the London Stock Exchange last year, had previously said it had seen renewed trading momentum after a “challenging” summer, amid a squeeze on consumer spending due to the cost-of-living crisis.

In October, the board said it was still expecting full-year underlying profit before tax to be between £4m and £6m - which would have reflected a drop from £9.5m accumulated last year.

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