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Evening Standard

Business

Joanna Hodgson

UNBELIEVABLE: Procook sales pick up in welcome boost after website relaunch teething issues | History Defined

ProCook’s new boss has said first half sales were dented by volatile consumer confidence and teething issues from a website relaunch, but the Christmas season has got off to a stronger start.

Lee Tappenden, who joined the board in October, said the kitchenware firm’s revamped website went live late September and challenges were around user experience, which impacted where it listed on Google rankings.

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