
The Productivity Challenge
Countries around the world are dealing with productivity slowdowns, and each is taking up the challenge through digital technologies. For Thailand, the pursuit of a digital economy is front and centre within the Thailand 4.0 framework of S-Curve industries, the “Digital Thailand” plan, the development of Smart Cities, and the BCG economy. Workplaces and business operations in Thailand are changing. This transformation was taking place prior to the pandemic but COVID-19 only compressed the challenge and then accelerated the pressure to change. The new normal has arrived at many companies which are rapidly incorporating digital technologies to improve how they operate, improve their workforce capabilities, and give a boost to their performance. Companies are needing to tap into a range of technologies to keep pace with ongoing advancements and to develop their businesses ensuring they are aligned with the latest innovations in collaborative and digital solutions benefiting their workforces and keeping them at the forefront of technology and productivity enhancements.