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International Business Times
International Business Times
Business
John BIERS

FORGOTTEN HISTORY: Profits fall at mcdonald s as it redoubles value push | History Defined

McDonald United States Briefingcom Christopher Kempczinski
McDonald's is extending a special $5 meal package in the United States as it redoubles efforts to win back inflation-weary consumers (Credit: AFP)

Fast food giant McDonald's vowed Monday to win back consumers with better value offerings after it reported a rare sales decline that the company partly attributed to an exodus of inflation-weary low-income consumers.

All three of the chain's operating regions experienced comparable sales declines, a significant weakening next to the year-ago results when global comparable sales jumped nearly nine percent.

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