
The supermarket industry is fiercely competitive. Retailers battle constantly to win the loyalty of their local shoppers. The American Customer Satisfaction Index releases an annual report detailing exactly how consumers view the major grocery chains. The 2026 report, which analyzes survey data collected throughout 2025, reveals a shift at the top of the leaderboard. A beloved southern chain lost its crown this year. Shoppers clearly signaled that their priorities are changing in a tough economy. Here is a look at why Publix comes in second nationally in the latest customer satisfaction rankings.