PubMatic, an ad-tech company that processes over 1 trillion CTV impressions per month, said it has added new features and capabilities to its connected TV platform that will increase the performance of streaming advertising campaigns.
The company also said it has new and expanded relationship with streaming content providers including AMC Networks, Fox, iQIYI and TiVo. PubMatic says it now works with six of the top seven global smart TV providers that have ad-supported streaming services and four of the top eight major addressable broadcast video-on-demand streaming platforms in the U.S.
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