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Evening Standard
Evening Standard
Business
Michael Hunter

UNCOVERED: Puregym founder backs start up personal training app as exercise goes digital - Caught on Camera

Personal training apps are helping people follow bespoke exercise plans anywhere at any time

(Picture: PA)

The founder and former chief executive of the Pure Gym chain is moving into digital-first fitness, with a six-figure investment in a start-up personal training app.

Peter Roberts has backed Another Round, which aims to make the kind of bespoke personal fitness plans associated with gym workouts more accessible and available anywhere. He will also join its board.

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