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Bangkok Post
Bangkok Post
Business

UNBELIEVABLE: Queen s death brings a king size rebranding - The Untold Story

Among the items that will have to eventually be rebranded: 29 billion coins and 4.7 billion bank notes in circulation. AFP

After 70 years on the throne, Queen Elizabeth II's name, title, face and likeness are deeply ingrained not just on the hearts of many Britons, but more tangibly on British coins, flags, post boxes, chocolate wrappers, gin labels and attorney business cards.

That all has to change now that Charles is in charge.

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