Quick commerce is gearing up for a gourmet grocery war. IPO-bound Zepto is set to launch its Select range, Flipkart Minutes is planning to offer a premium grocery range and Amazon Now has started piloting Gourmet Picks, according to people aware of the developments.
Meanwhile, Swiggy's Instamart is broadening its Nectr and Noice offerings, and Blinkit has expanded its Gourmet Store to target shoppers of premium produce. This comes at a time when platforms for high-end comestibles, like Peak XV-backed FirstClub, Milkbasket cofounder Anant Goel’s Handpickd, and consumer brands like Pluckk, are gaining investor attention.
