JLR (née Jaguar Land Rover), is trying to position itself like a big luxury-brand conglomerate. There's Jaguar, of course, but Range Rover, Defender, and Discovery are becoming their own brands, rather than simply existing under Land Rover. As part of that, Range Rover has a new logo, though one you're not going to see on a car. And for that we're thankful because it's, uh, a little weird.
