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The Hindu
The Hindu
Lifestyle
Prabalika M Borah

EXPLAINED: Raw mango opens store in hyderabad - The Real Truth

Designer Sanjay Garg reached the Raw Mango store in Hyderabad nursing a hangover from the launch party. Post a rushed ‘ Hi, Hello’ to his staff, he spots some of his loyal customers-turned-friends. They hug, greet each other and make promises to stay in touch over Whatsapp. “Did you take a look around? Not just the store, I want you to see outside the store as well,” Sanjay tells them. 

Finally, he settles down for a chat with MetroPlus but not before, “First, did you look around the store? These tables are also made here, I simply love the ‘raw’ look!” he says, pointing to a round metal top table. By ‘raw’, he means the dented surface and finish on the edges. Sanjay explains the look and interiors, “This Hyderabad store has a modernist presence; this was a great opportunity to explore some of the designs and their histories while examining their current relevance, reach and possibilities in our local contexts.”

The space has reclaimed terrazzo flooring and in-house crafted furniture and fixtures that showcase the brand’s aesthetic sensibilities. The store features five distinct rooms, each dedicated to the brand’s collections of saris, textiles, garments and bridal wear.

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