Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages from our WhatsApp groups and other channels, the simplicity and universal nature of SMS means it has a wide array of use cases for businesses. Communicating about appointments, bookings, or an order’s delivery status, the personal nature of messages - and the fact we all have a device in our pocket to receive them - has long made it a powerful tool for brand-customer interactions.
Many consumers like SMS because they know it will work on any smartphone their family and friends are using. GSMA estimates we’ll see 6.3 billion mobile subscribers by 2030 – and with phones so integral to many of our lives, this represents billions of opportunities for businesses to engage with consumers wherever they are.
