It would seem there has never been a better time to be tired. If you don't feel well-rested for whatever reason—fear–dread over the latest headlines; up–all–night kids, work deadlines; insert whatever anxiety–inducing thing is keeping you wide–eyed—there’s a new tincture, supplement, or sleepy–girl mocktail to help knock you out. And, for the most exhausted among us, another option has recently cropped up: sleep retreats. Getaways where the only goal is for you to get some serious rest. Not simply with a complimentary eye mask or massage package, but with deeply immersive experiences that, with the help of sleep scientists and multi–day itineraries, are aimed at ensuring you log a good eight hours—and, hopefully, revamp your sleep habits in the long term, too.
Wellness is a big, robust, growing sector, comprised of all the things that are aimed at making us well. The $1.8 billion industry is expected to grow by 10 percent this year alone and sleep tourism is a part of that. A McKinsey & Company Future of Wellness study reported that millennials and Gen Z spent nearly as much on the pursuit of sleep in 2023 as they did on nutrition and fitness.
