Economic modelling may not seem like a TikTok-friendly subject. But as young people feel the pinch of low growth on their wallets, so-called “recession indicators” are sparking conversations among Gen Z. According to Google Trends, searches for “recession indicators” spiked over the summer. A quick glance at TikTok also reveals a good deal of unusual macro forecasting. While serious economists may shrug off such theories, is there any truth behind the hype?
If you’re spending any time online, you may have noticed that Labubu toys, monster-like plush dolls, are the new must-have item — generally selling for under €30. You may also have seen that minimalist beauty trends are taking off, replacing maximalist designs on certain corners of the internet. In the eyes of some, the sudden rush for affordable treats is a bad sign, pointing to economic malaise as consumers cut back on bigger purchases.
