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Al Jazeera
Al Jazeera
Entertainment
Suparna Sharma

EXPLAINED: Reclaiming bollywood shah rukh khan style - The Real Truth

Bollywood star Shah Rukh Khan has used some of India's governing party BJP's tactics to connect with fans ahead of the release of his latest movie [Still from Dunki courtesy: Spice PR]

Sudhir Kothari, 36, a financial analyst and adviser based in the southern Indian city of Chennai, has ordered a special five-kilogramme (11-pound) choco-truffle cake, garlands and booked dhol (drum) players. The T-shirts, badges and wristbands that he had ordered arrived in time and Rohini Silver Screens theatre has allowed him to erect a 7.4-metre (25-foot) cutout of Bollywood star Shah Rukh Khan for the special 9am “First Day, First Show” of Dunki, Khan’s new film that releases worldwide on Thursday.

A diehard “SKRian”, as Khan’s fans call themselves, Kothari told Al Jazeera that in 2013, three to four days after “SRK sir started following me, I turned my personal Twitter account into a fan club.” Today his handle, SRKChennaiFC, has 167,600 followers.

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