Saturday night's AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs made history as the most-watched event on a streaming service. The game, which aired on Peacock, NFL+, and NBC affiliates in Kansas City and Miami, drew an average of 23 million viewers, according to Nielsen. The total reach of the game was reported to be 27.6 million.
This was the first NFL playoff game to be behind a paywall, as fans had to subscribe and pay for a Peacock subscription, starting at $5.99, in order to watch the game. This move by the league received mixed reactions from fans, with some expressing their frustration. However, it did not deter viewership, as the average number of viewers easily surpassed the previous record of 15.3 million for a game between the Seattle Seahawks and Dallas Cowboys on Amazon Prime Video.
