Donald Trump is best understood not as a politician but instead as a type of meme where his identity and politics are perceived as being one and the same thing by his followers. Trump, the meme, uses social media and other digital technologies (as well as more traditional media and communication tools such as television) to maintain and build support with MAGA and to attack his enemies while undermining any sense of shared reality and truth.
The Age of Trump has been an emotional rollercoaster.
