Thailand's retail e-commerce market is expected to reach 4 trillion baht in 2025, up from 817 billion this year, while online sales through virtual space, known as meta-commerce, is tipped to be a future trend, says Kulthirath Pakawachkrilers, newly appointed president of the Thai e-Commerce Association (Theca).
Meta-commerce is expected to be a new shopping trend in years to come with global investment in the metaverse reaching US$120 billion in 2021, she said.
