There’s no topic more widely discussed right now that Artificial Intelligence (AI). Since ChatGPT was launched in November 2022, the hype has not died down. Across sectors, companies were quick to realize the potential in terms of cost savings, increased productivity, improved customer experience and more. With retail being no exception.
When it comes to commerce, AI can be used to completely overhaul the customer experience from end to end. Starting with advertising, to how customers search and purchase on the website or in stores all the way through to order fulfilment and delivery.
