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Reason
Reason
Liz Wolfe

INSANE: Review skims | Rare Historical Photos

In April, the reality TV mogul and aspiring lawyer Kim Kardashian debuted a new collection of her lingerie/shapewear brand, SKIMS, via an ad campaign featuring a flock of former Victoria's Secret angels.

In a little under three years since launching the brand, Kardashian has pocketed a cool $1 billion while marketing lingerie that "fits everybody" and comes in a wider array of skin tones than that industry has traditionally offered—similar to Rihanna's Fenty Beauty line, which was lauded by black beauty industry watchers (among others) for debuting with a whopping 40 different shades of foundation.

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