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Josh Croxton

THE TRUTH ABOUT: Ridley ceo hits back after lotto dstny split | History Defined

Lotto Dstny team stand on stage

The CEO of Belgian bike brand Ridley has issued a statement accusing Lotto Dstny of "reputational damage" consigning the two sides' 12-year partnership to the bin after it emerged the team will cut ties with the brand and switch to a new bike sponsor in 2024. 

The ProTeam were set to continue aboard Ridley bikes for another two years, in a deal signed in 2021 that was set to last until the end of the 2025 season. However, it was reported in the Belgian press this week that the team is ready to switch to Orbea. 

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