Good morning! Michelle Obama is starting a podcast, President of Mexico Claudia Sheinbaum celebrates a tariff delay, and Fortune’s Ellie Austin interviews a vitamin and supplement founder calling on Congress to regulate her own industry.
- Healthy regulation. Ten years ago, Katerina Schneider found herself pregnant and frustrated. She wanted a high-quality prenatal vitamin but was unimpressed with those on the market, many of which contained artificial ingredients and high levels of heavy metals. The solution, she decided, was to make her own.
Fast-forward a decade and Schneider’s company, Ritual, sells a range of vitamins for men and women at all life stages. In 2024, the company made more than $250 million in gross revenue. What’s more, since its inception, Ritual has rigorously shared traceability details for every ingredient included in its products, despite this not being required of it in a supplement industry known for its loose regulation. “People deserve to know what they’re putting in their bodies,” Schneider, who serves as Ritual’s CEO, tells me.
