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The Guardian - UK
The Guardian - UK
Business
Julia Kollewe

RARE PHOTOS: Robinsons and wimbledon end 86 year partnership | Vintage Vibes

Two Robinsons beverages are seen on a Slazenger stand.
Robinsons’ sponsorship deal was surpassed only by Wimbledon’s 120-year link with Slazenger, the official ball supplier. Photograph: Neil Tingle/Alamy

Robinsons and Wimbledon have ended their 86-year partnership, one of the longest-running in sport.

The squash brand’s association with Wimbledon dates back to 1935, when a drink containing barley, lemon juice and sugar was concocted to hydrate the players, by some accounts in the changing rooms of the All England Lawn Tennis Club (AELTC). It was the year when the gentlemen’s singles was won by the British player Fred Perry.

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