SAN JOSE, Calif.—In its efforts to continue to simplify the concept of one-click purchases via viewers’ TV sets, Roku has announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.
Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with Roku Pay, Roku’s payments platform, and return to their shows once they have completed the purchase. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.
