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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FORGOTTEN HISTORY: Roku is ready for primetime with reach guarantee package | History Defined

Roku Roku Channel United States
Roku headquarters in San Jose, Calif.

Going after the lucrative heart of the TV ad sales business, Roku is promising to reach viewers during prime time (8 p.m. to 11 p.m. local time) with The Roku Channel and other top channels on the Roku platform.

Streamers have long promised viewers they can watch whatever they want, whenever they want. And some advertisers are happy to reach consumers whenever they’re awake and watching TV.

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