SAN JOSE, Calif.—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand.
Roku Exchange ensures a direct path between premium ad inventory and the leading programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to maximize the performance of their campaigns. It also makes the process of buying Roku Media and TV streaming ad placements accessible to more buyers, the company said.
