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UNBELIEVABLE: Roller doubles down on ai with new agent to help operators grow | History Defined

ROLLER's Guest Experience Agent helps attraction venues answer questions, take bookings, and even upsell over email, chat or by phone.

AUSTIN, Texas, May 27, 2026 /PRNewswire/ -- ROLLER, the all-in-one venue management platform for the leisure and attractions industry, today announced another major step forward in advancing AI for operators with the launch of Guest Experience Agent - a guest-facing AI solution and the centerpiece of the May 2026 Product Launch.

According to ROLLER's 2026 Pulse Report, a global survey of 1,500 leisure and attraction guests, 69% of respondents are now comfortable using AI to book tickets to their favorite venue. This finding shows that AI-powered guest interactions are moving from a future concept to an opportunity operators can act on now. At the same time, the cost of missed interactions is high as 75% of survey respondents said they would choose another venue if they couldn't get through to ask a question or make a booking.

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One subscription that gives you access to news from hundreds of sites

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