Once again, all eyes were firmly fixed upon Rory McIlroy as he teed it up at Augusta National this week.
Off the back of four wins in the past 12 months, the Northern Irishman was hotly fancied to break his major duck and win the green jacket that his career so richly deserves.
By Friday afternoon, McIlroy had crashed out of the tournament, declining to speak to the assembled media as he headed for an early exit.