All over the world, Royal Enfield promotes motorcycle culture in many ways. On the one hand, the company encourages creativity and self expression by holding custom build contests. On the other hand, it targets the grassroots of motorsports with initiatives such as the all-women Build. Train. Race. (BTR) program.
Speaking of which, BTR is gearing up to hit the road in 2024, and will be featured in both American Flat Track and MotoAmerica national championships. BTR opens its doors to both new and experienced motorcycle racers looking to get in on the fun, while traveling across the US and experiencing the best racing circuits in the country. Royal Enfield explains that applicants are encouraged to apply to either the Road Racing or Flat Track programs via the BTR’s official website linked below.
