
Following Ryan Gosling's captivating Oscars performance of the power ballad 'I'm Just Ken' from the movie 'Barbie,' the entertainment industry has been abuzz with the surge in popularity of the song. Luminate, a leading industry data and analytics company, reported a significant increase in on-demand U.S. audio and video streams for the song post the Academy Awards.
The data revealed that 'I'm Just Ken' garnered over three million streams in the week following the Oscars, marking a remarkable 422% surge from the previous week's 600,000 streams. Video streams played a substantial role in this spike, escalating from 70,000 to 1.8 million streams.