Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Business
Holly Williams

REVEALED: S4 capital sees 2025 remaining tough amid ai shift and tariff concerns | Vintage Vibes

Sir Martin Sorrell said clients are remaining cautious thanks to volatile geopolitics (Jonathan Brady/PA) - (PA Archive)

Sir Martin Sorrell’s marketing firm S4 Capital has posted widened annual losses and said trading conditions would remain tough amid a pull-back in tech spend and global trade tariff concerns.

The group reported a pre-tax loss of £330.9 million for 2024, against losses of £13.9 million the previous year as like-for-like revenues slumped 13.6%.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.