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Evening Standard
Evening Standard
Business
Simon Hunt

INSANE: Saga in profit as cruises catch on again | Vintage Vibes

Saga Saga Cruises' Spirit of Discovery

(Picture: Jackson Thakker / Saga)

Specialist travel and financial services business Saga marked a return to profitability as the over-fifties flocked back to cruise holidays.

The company said cruise bookings reached 73% of capacity in July, and bookings for the 2023/24 season had reached 34%, exceeding expectations.

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