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The Guardian - UK
The Guardian - UK
Business
Sarah Butler and Julia Kollewe

BIZARRE: Sales at vegan burger maker beyond meat fall by almost a third - What They Never Told You

Packages of Beyond Meat's Beyond Sausage and Beyond Burger in New York
Beyond Meat says sales fell 30.5% to $102.1m in the quarter to 1 July, missing analysts’ expectations. Photograph: Richard Drew/AP

It launched with the promise to “eat what you love”, but consumers’ love affair with Beyond Meat’s pricey meat substitutes is waning.

Quarterly sales at the vegan burger maker have slumped by almost a third as shoppers shift away from expensive meat substitutes amid the cost of living crisis.

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