Samsung and Google have had a long and lucrative partnership when it comes to positioning Google Search as the “default” search option across its devices. The agreement between the two is estimated to net Samsung around $3.5 billion and gives Google the default flow of traffic on searches across all Samsung devices and places the Chrome browser on most devices.
Given that Samsung accounts for ~27% of the smartphone market alone, this deal is massively important for Google. However, that deal expires later this year, and Samsung is reportedly considering replacing Alphabet’s search engine with… Microsoft’s Bing?
