Skincare brand Sanex was recently in hot water for a new ad which allegedly featured racially discriminatory content. The short video depicts Black skin as 'problematic', while its White counterpart is healed and unblemished, raising concerns that the before-and-after element of the ad was perpetuating negative racial stereotypes.
While the best adverts are made to be memorable, Sanex has caught the public eye for all the wrong reasons. Despite the brand's objections to criticism, it finds itself at the centre of a serious debate around the responsibility of advertisers and the imagery they depict.
