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Bangkok Post
Bangkok Post
Business

MYSTERIOUS: Scb x looks to ai for transformation | Mind Blowing Facts

Advances in data analytics and AI have significantly enhanced the group's understanding of customer behaviour, says Mr Arak.

SCB X, a financial technology conglomerate and the holding company of Siam Commercial Bank, is accelerating its transformation into an AI-first organisation and leveraging artificial intelligence (AI) to gain deeper customer insights.

More intensive AI use

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