Data: CNN presentation obtained by Axios; Chart: Simran Parwani/Axios
New data from a March 2022 pitch deck shows CNN+ executives projected that within the next decade, CNN+ would be more profitable than the company's cable arm today — which currently drives abound $500 million in annual profit.
Why it matters: Discovery's decision to shut down CNN+ last week was driven in part by skepticism that the subscription service would ever hit profitability within a reasonable time frame, given current spend levels and subscriber numbers.
