DETROIT—Waymark, a provider of technologies that let users create ads using AI tools, has announced a local advertising deal with The E.W. Scripps Company that will see Waymark’s Generative AI technology rolled out across all 61 of Scripps’ owned and operated broadcast stations in 41 markets nationally.
The announcement comes after a successful pilot program earlier this year where the Scripps-owned stations integrated Waymark’s technology successfully into its local ad sales efforts, making Scripps the latest to adopt the technology.
