Telfar’s Bag Security Program is back for a fourth time, giving shoppers a limited window to pre-order the brand’s elusive Shopping Bags. As with past Bag Security Programs, there are no limits on how many bags can be ordered, meaning people can stock up on the Shopping Bag in all three sizes and multiple colors — but this time around, shoppers can pre-order their purses over the course of four days, making this the most accessible Bag Security Program yet. Each pre-ordered Shopping Bag will be delivered between July and October of this year.
The New York-based brand, which defines itself as “not for you, for everyone,” introduced its Bag Security Program in 2020, initially allotting shoppers a 24-hour window to pre-order its Shopping Bag. Two other Bag Security Programs have followed — extending their availability to 36 hours — which allowed people to secure their bags without the hassle of frantic drop crowds or paying outrageous resale prices. The sustainable service is a game-changer in the streetwear world, where scarcity and hype make products more desirable — but Telfar proves that labels can be inclusive and still retain demand and value.
