Seiko’s Power Design Project 2024, the latest iteration of its annual showcase, arrives at Japan House London with a set of timepieces that question what a watch can be, as well as reveal something of the creative culture that permeates the Japanese watch brand.
The project will show seven conceptual timepieces designed and realised by Seiko designers around the theme of ‘incredibly specialised watches’. The project began in 2001 as a way of encouraging Seiko’s designers to find new ways to express the elements of creativity and culture that feed into the brand’s project design. Each year’s programme is centred around a different theme, with previous incarnations including ‘Tokyo’ and ‘Rebirth’.
