YOKOHAMA -- There is a variety goods store in Yokohama that specializes in items inspired by a subject usually avoided in polite company. The Unco Shop, located in an industrial district of the port city's Seya Ward, sells apparel like T-shirts and sneakers, jewelry, accessories and more, all with the common theme of "unko," the Japanese word for poop.
"I wanted to make poop something funny, not dirty," the shop's owner Akihiko Nobata said with an earnest look.
Hailing from Yokohama, Nobata had been running an apparel company for high-end men's clothes in the ward. But he was also making poop-themed T-shirts on the side for fun and giving them away to his friends.