Shopee, an e-commerce platform in Southeast Asia and Taiwan, is forecasting growth in Thailand's e-commerce market based on an expansion in the user base and intense marketing and promotions to help boost purchasing power amid a sluggish economy.
According to the "Digital 2022: Thailand" report by creative agency We Are Social and strategic consultancy Kepios, some 36.6 million people purchased consumer goods via the internet in Thailand last year, up 8.7% year-on-year, with total spending of US$19 billion.
