Marks and Spencer has created an innovative new way to advertise its clothing ranges by using a virtual clothing insider. However, it has not gone down well with some shoppers who are calling the assistant a little "creepy".
In a UK first, M&S introduced shoppers to its first ever virtual clothing insider Mira, which stands for Marks & Spencer, Influencer, Reality, Augmented. Developed using a combination of of photography, cutting-edge CGI and computer vision, Mira is part of M&S' example of testing and trialling new technology to reach and inspire its customers.
The virtual influencer was first introduced to M&S shoppers earlier this morning after the retail chain shared a snap of Mira modelling a black and white printed co-ord suit from its new autumn/winter collection.
