Bangkok's leading retail and lifestyle destinations have joined forces to launch "Bangkok Shopping Festival 2026", a citywide shopping campaign aimed at stimulating tourism, consumer spending and urban economic activity.
Led by The Mall Group Co Ltd in collaboration with Siam Piwat and the Tourism Authority of Thailand, the 59-day festival runs from May 29 to July 26 across eight major shopping destinations, comprising Emporium, EmQuartier, EmSphere, Siam Paragon, Siam Center, Siam Discovery, The Mall Lifestore branches and The Mall Korat.
Dubbed a "national shopping phenomenon", the campaign combines large-scale promotions, tourism initiatives, art installations, entertainment experiences and loyalty-driven privileges to reinforce Bangkok's position as a world-class shopping and lifestyle destination.
A campaign highlight is the debut of "KhwanKrung", a contemporary Thai giant mascot created by internationally recognised Thai artist MR.KREME, featured large-scale installations and exclusive collections across participating malls.
