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Bangkok Post
Bangkok Post
Business

RARE PHOTOS: Shopping the next frontier for tiktok - The Real Truth

TikTok TikTok Shop Jakarta United States Douyin Indonesia ByteDance China e-commerce Meta
A presenter hosts a TikTok Shop livestreaming session at the Flame Media studio in Jakarta. Flame Media manages around 50 live-streaming hosts at a bustling Jakarta shophouse. (Photo: Bloomberg)

JAKARTA: Inside a shophouse in Northeast Jakarta, dozens of salespeople take turns peddling cosmetics, contact lenses and hair accessories. A woman helps a potential customer choose the right shade of lipstick for her skin tone, while a man yells out the latest markdown on vitamin tablets.

This is no raucous flea market. It’s a livestreamed marketplace within TikTok, and a gold rush for entrepreneurs seeking fortunes on the world’s most popular short-video app.

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